Get to Know Us
What does Ad Astra mean?
The name of the company, Ad Astra, is based on the Latin phrase Per aspera ad astra, which means "through hardships to the stars", or simply put, to success through difficulties.
The phrase reflects the vision of the company: based on our consulting services, we help our clients to achieve their goals through any obstacles the market, the industry and the culture present along the way.
Why choosing Ad Astra Coffee Consulting
We are not a bridge. We're a local guide — someone who's already walked the terrain and knows where the potholes are.Most coffee companies entering China and Asia have the product. What they lack is the context: regulatory, cultural, commercial.
We fill that gap, whether it's finding the right partner, designing a product for local palates, or building a market entry strategy that works outside a boardroom.
Strategic Advisory
for China & Asia-Pacific Coffee Markets
since 2021
Credentials & Experience
We understand about coffee:Q Grader, CVA for Cuppers
We understand Asia:
+15 years based in Asia
We can communicate in:
Spanish
English
Chinese (Mandarin)
Japanese
Who we are
We are a team of Coffee and F&B professionals & experts.We help international coffee and F&B brands enter and grow in China and Asia. Not with generic advice — with on-the-ground strategy, market intelligence, and execution support that starts at the farm and ends at the storefront.
We've advised a Swiss multinational on APAC market entry, built a coffee bean brand from scratch in Chengdu, scouted manufacturing partners across China, and developed market-entry strategies for Ethiopian and Latin American origins.
Every project is different. Our approach isn't.
